2009 industry's latest research report to the same time, most attention is the most representative of hand tools, pneumatic tools, hardware products such as sanitary areas context, what is the brand from this year's top-selling what products, hardware dealers are most concerned about the information the user to buy behavior point of view, a comprehensive analysis of the 2009 hardware industry market features.
Brands are present in the market, leaving consumers most impressed by the brand what is it? That a product, consumers first thought Which brand? - Brand referred to the rate of the brand embodies the representation of the product levels, we can intuitively understand the depth of brand awareness by consumers. Referred to the distribution of the brand are often reflected in specific product areas in the state of competition in the brand.
Survey results show that in different brands, consumers are the first-mentioned brands of concentration showed some differences. In accordance with the brand mentioned that the different rates of concentration, we can classified into the following types of pneumatic tools for the brand mentioned rate:
In these areas in leading 2-4 after the brand and the brand has a certain gap, but this gap is not as high up the brand advantage of the gap between brand and big, but also a considerable number of brands in order to occupy similar the rate of participation in carving up the market, leading brands have certain advantages, but not unattainable.
China's open market nearly 30 years, China's multinational corporations are increasingly realized that the localization of brand marketing in China is very necessary, but is also a problem. For the direct marketing businesses, local brand marketing strategy, the consolidation of the brand is also the status of holy grail.
For all hardware brands, the Chinese market are no doubt a tempting cake, who can firmly hold the throne of the brand first, who will be able to football into the huge market share.
本文转自：China Industry News
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